If 2020/21 was the year of ‘consolidation’ in Mumbai real estate, 2022/23 will be the year of ‘de-consolidation’, as smaller developers rebound with a ferocity that seemed unimaginable until recently.
Everyone knows the superstars of Mumbai real estate. One of my constant endeavours, however, has been to discover the hidden gems or rising stars of Mumbai real estate. They are not easy to find. For starters, most of these developers operate conservatively on a limited scale. They primarily operate in a narrow micro-market. Their marketing spends are minimal. The marketing content they create and highlight is often not disruptive enough to get noticed. Most of them do not do products that dazzle. My own experience of visiting projects by this category of developers has been largely uninspiring.
Source: Money Control News
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