Serene Communities, the senior living arm of Columbia Pacific Communities, has announced a Rs 3,000 crore investment to develop senior housing projects across six Indian cities, with Mumbai emerging as a key market under evaluation. The planned investment will support the development of 2.5 million sq ft across 13 projects in Bengaluru, Chennai, Mysuru, Kochi, Hyderabad, and Pune, with apartment prices ranging between Rs 70 lakh and Rs 1.5 crore, Rajagopal G, Director and Group CEO, Serene Communities by Columbia Pacific, told Hindustan Times Real Estate.
The company is adopting a partnership-led expansion strategy, collaborating with established local developers. For its Bengaluru projects, Serene Communities is partnering with Embassy Group and Gardencity Developers. In Hyderabad, it has signed four memorandums of understanding with Prathima Developers, while Cybercity has been roped in for developments in Pune. The expansion will be executed through a mix of organic growth and strategic alliances to scale wellness-focused senior living communities across both established and emerging urban centres.
“Each project typically comprises around 150–250 apartments, with about 60% developed as standalone high-rise buildings and the remaining 40% integrated within larger townships. The homes are largely 2–3 BHK units, ranging from approximately 1,000 to 1,250 sq ft,” Rajagopal said. Bengaluru, Hyderabad, Pune and Chennai together will account for nearly 60% of the 2,600 units currently under construction at various stages. The company expects delivery of these homes over the next two to three years.
In a new initiative, Serene Communities will also enter the assisted living rental segment for the first time. A 104-bed assisted living facility is being set up in Electronic City, south Bengaluru, offering 1BHK units on monthly rents of Rs 50,000–75,000, inclusive of medical facilities and care. “While Serene Communities will be operating the project, the medical care will be provided by Kites Senior Care, a sister company that provides clinical geriatric care services. We have invested over ₹60 crore to set up the facility so far,” Rajagopal said.
Looking ahead, the company is evaluating expansion into new markets, including Mumbai. “Historically, high land prices in Mumbai have held us back, but we are now actively scouting opportunities around the new airport near Vashi, as well as areas like Panvel, where the real estate is comparatively affordable today. We are in discussions with a few developers and believe that entering Mumbai through the right development partner is crucial. At this stage, New Mumbai, particularly the Vashi–Panvel belt, and Thane are the two regions we are seriously evaluating,” he said. Rajagopal added that while demand remains strongest in tier-1 cities, “certain markets like Coimbatore continue to surprise us,” with steady interest in senior living communities.
