Aditya Birla Real Estate has announced its foray into Mumbai’s redevelopment segment through its wholly owned subsidiary Birla Estates, unveiling a residential project in Khar (West) with an estimated revenue potential of Rs 1,700 crore.
The development will involve the redevelopment of Anmol Co-operative Housing Society and Bhartiya Bhavan Co-operative Housing Society in Khar West. The project is being executed in partnership with Parinee Real Estate Builders under a joint redevelopment model.
Spanning a saleable area of around 2.9 lakh square feet, the project will feature premium residential apartments designed to cater to evolving urban lifestyle preferences. The Khar West location offers strong connectivity, with access to the proposed Khar Metro station, Khar railway station, and the Mumbai International Airport, along with proximity to established social infrastructure such as schools, hospitals, and lifestyle hubs.
Ananya Birla said, “Mumbais redevelopment cycle presents a significant growth opportunity in a structurally land-constrained market, reshaping the citys real estate landscape and creating a scalable avenue for well-capitalised, design-led developers. At Birla Estates, our entry into this segment is a natural extension of our growth strategy, leveraging our proven track record in luxury developments. Our ongoing focus remains on design excellence, execution capability, and a long-term vision to create iconic developments that elevate living while delivering value to all stakeholders.”
K.T. Jithendran added that the move marks a key milestone in the company’s expansion strategy, highlighting redevelopment as a critical lever for unlocking land value in supply-constrained cities like Mumbai.
Aditya Birla Real Estate, formerly Century Textiles and Industries, has a diversified presence across textiles, pulp and paper, and real estate. Financially, the company reported a consolidated net loss of Rs 72.85 crore in Q3 FY26, compared to Rs 40.59 crore in the same period last year, while total income declined 56.70% year-on-year to Rs 90.33 crore.
Source: Business Standard
