Cityflo has partnered with Project Mumbai to launch ‘Turning Pages’, a pilot programme that will introduce curated mini libraries on select Cityflo buses, allowing Mumbai commuters to read, borrow, exchange and donate books during their daily journeys.
The initiative is being launched as part of Project Mumbai’s ‘Read Mumbai’ movement, which aims to encourage a stronger reading culture across the city. The partners said the programme seeks o offer commuters an alternative to spending their travel time on digital devices by giving them easy access to books while on the move.
How Turning Pages Will Work
Under the pilot, selected Cityflo buses will carry collections covering a variety of genres, including fiction, business, self-development, biographies and contemporary Indian writing.
Passengers will be able to choose books to read during their commute. They can also contribute to the initiative by donating books and suggesting titles that could be added to the collection for fellow travellers.
Sankalp Kelshikar, CMO and co-founder of Cityflo, said the programme aims to transform otherwise routine commuting hours into an opportunity to discover books, ideas and new perspectives. He also encouraged passengers to strengthen the initiative by contributing books to the shared collection.
Shishir Joshi, CEO and founder of Project Mumbai, said the partnership brings together commuters, organisations and citizens to promote community-driven initiatives and make reading more accessible in everyday spaces.
The project seeks to integrate reading into Mumbai’s commuting culture by placing books directly within a mode of transport used by thousands of passengers.
Source: Auto Car Professional
