India has emerged as the Asia-Pacific region’s largest branded residences market by value, estimated at approximately Rs 920 billion, according to the third edition of The Landscape of Branded Residences in India published by NOESIS Hotel Advisors. The report projects the number of developments to increase from 47 to 85 by 2028, with growth extending into smaller cities and emerging destinations.
India represents 21% of Asia-Pacific’s branded residence market, valued at USD 45.3 billion, despite accounting for 15% of its total units. Vietnam follows with a market valuation of USD 8 billion. Within India, Delhi-NCR leads with 15 projects, while Mumbai has six. Of the 47 developments assessed, 15 have already been completed.
The next phase of growth is expected to raise the share of projects outside major metropolitan centres from 8% to 45%. Goa, Alibaug, Rishikesh, Bhubaneswar and Mohali have been identified as potential growth markets. Hyderabad is expected to add around 1,200 branded homes through seven projects by 2028, leading upcoming supply among metropolitan markets.
Branded residences command an average price premium of 32% over comparable properties, close to the global average of 33%. Pune records the highest premium at 44%, followed by Kolkata at 42%, while Hyderabad stands at 25%.
The report was unveiled at The Branded Residences Summit 2026 in Mumbai, which attracted 350 participants, including 250 developers and 28 domestic and international brands.
India’s branded housing supply expanded 3.1 times in 2025, rising from 1,015 to 3,181 units. Projects launched since January 2025 introduced 5,156 additional homes, twice the number delivered over the preceding seven years. Since 2018, transaction value has reached Rs 472.78 billion, with annual value growth averaging 49% between 2019 and 2025.
Non-hospitality brands account for 73% of branded residential units in India, significantly exceeding the global share of approximately 20%. Demand is supported by 19,877 ultra-high-net-worth individuals and strong premium housing sales. Homes priced above Rs 10 million represented 71% of sales across the country’s seven largest cities during the first half of 2026.
Source: Construction World
