A Rs 6.5-crore 2BHK apartment listing in Mumbai’s Tardeo has triggered a fresh debate over discrimination in the city’s housing market after a viral video advertised the property as “Vegetarian Only”.
The 900 sq ft carpet-area apartment features a balcony with views of South Mumbai and the sea, along with a dedicated surface or podium parking space. The property has been listed for approximately Rs 6.5 crore.
The listing was shared on Instagram by property dealer and influencer Bhavesh Kaware, also known as Property Transaction Guru. The video has reportedly crossed 46,000 views and received more than 700 likes, with several users questioning the condition attached to the property.
The phrase “Vegetarian Only” in the listing has led to criticism from social media users, who questioned whether a person’s food preferences should influence their ability to purchase or occupy a home.
Several users tagged political leaders and organisations, including Maharashtra Chief Minister Devendra Fadnavis and MNS chief Raj Thackeray, seeking attention to the issue.
Shinde Sena youth leader Gurjyot Singh Keer was among those who reacted to the listing, questioning the exclusionary condition. His response has added a political dimension to the online debate.
Housing restrictions based on food habits have been a recurring issue in Mumbai, where buyers and tenants have occasionally faced conditions linked to dietary preferences, community background or other personal factors. The issue is particularly contentious in a city where high property prices and limited housing options make finding suitable accommodation increasingly difficult.
However, it remains unclear whether the “Vegetarian Only” condition mentioned in the viral video represents a formal rule imposed by the housing society, a requirement set by the flat owner or simply wording used by the broker while marketing the property.
The Tardeo apartment, with its sea-facing location, balcony and parking facility, has nevertheless brought the issue back into the spotlight. The controversy has prompted renewed questions about inclusivity in Mumbai’s residential market and whether housing access should be influenced by residents’ food choices.
The viral listing continues to fuel discussion over the balance between individual or society preferences and equal access to housing in one of India’s most expensive property markets.
Source: The Free Press Journal
