Signalling a clear shift in how the industry engages with its most influential intermediaries, CREDAI-MCHI hosted a first-of-its-kind property expo exclusively for channel partners at the Jio World Convention Centre in BKC. Organised in association with the National Association of Realtors – India, the event drew over 5,000 channel partners alongside leading developers from across Mumbai and the MMR.
The initiative marked a strategic shift, recognising channel partners not just as intermediaries, but as core growth drivers in India’s housing market. “Customers are not fools,” said Sukhraj Nahar, President of CREDAI-MCHI, asserting that market demand remains fundamentally strong despite global uncertainties. Panellists echoed this sentiment, highlighting that geopolitical tensions have had minimal impact on Mumbai’s real estate momentum.
Rushi Mehta, Secretary, CREDAI-MCHI, highlighted the sheer scale of the opportunity. “Do you know the size of our market today? We talk about Rs 5 lakh crores across the country, roughly Rs 2 lakh 15 thousand crores comes from MMR. You are 40% of the entire market of this country in terms of residential sales.” He added that India’s real estate sector is on track to grow into USD 1 trillion market, contributing nearly 15% to the country’s USD 5 trillion GDP ambition.
Expanding on the importance of collaboration, Boman Rustom Irani, Chairman, CREDAI (National), emphasised the need for deeper engagement between developers and channel partners. “This is the first ever time an institution has taken it upon itself, not only will we get customers to meet with developers, we will get you, who are our first customers, to meet with us,” he said, noting that post-RERA transparency has significantly improved buyer confidence.
Nikunj Sanghvi, Co-Creator of the Expo, highlighted the collective effort behind the event, with participation from over 47 associations, stating that the platform was designed to “connect the customers to the developers” more efficiently. He also noted that the expo was conceptualised and executed within just 20 days, reflecting strong industry alignment.
Developers, including Dhaval Ajmera (Owner of Ajmera Realty & Infra), Mayur Shah (Owner of Marathon Group and Past President of CREDAI-MCHI), and Jeetendra Mehta (Past President of CRDAI-MCHI) pointed to rising project supply and sustained absorption levels. Shah observed that while the number of projects has increased, “every developer is getting its share of the pie,” indicating healthy demand distribution across segments.
The expo showcased new launches, ready inventory, and high-conversion opportunities, reinforcing the role of structured engagement in driving sales velocity. With infrastructure expansion across MMR and increasing formalisation post-RERA, industry leaders remain optimistic that Mumbai will continue to anchor India’s real estate growth story.
