Krishna Coniq, an upcoming luxury retail and lifestyle destination in Khar, is using its construction site to celebrate the people and cultural movements that have helped shape Mumbai.
Instead of treating scaffolding as a temporary and purely functional part of construction, Krishna Coniq, in collaboration with creative agency Sideways, has transformed the structure into a large-scale visual installation dedicated to Mumbai’s icons from the worlds of cinema, art, music, architecture and culture.
The installation features illustrated portraits of notable personalities, with each artwork designed to highlight their individual stories and contributions to the city. A visual language developed specifically for the project combines 2D illustrations with 3D elements, creating a more immersive experience around the construction site.
The initiative allows the project to establish a cultural connection with Khar even before the development is completed, turning an otherwise ordinary construction boundary into a public-facing artistic statement.
Sandeep Agrawal, Director, Krishna United Group, said, “We’re building Krishna Coniq with the ambition of it becoming a landmark, but landmarks are never made of glass and steel alone. They’re made by the people whose work a city carries forward. This installation is our way of paying homage to those stories before we begin adding ours.”
Giving Construction Scaffolding a New Identity
The installation also seeks to change how construction sites are perceived by neighbourhoods, particularly in established urban areas where large developments can remain under construction for several years.
Abhijit Avasthi, Founder, Sideways, said, “A construction site is usually something a neighbourhood is asked to tolerate for a few years. We thought it could give something back instead. We turned the most ordinary, dull-looking part of the project into a canvas for the icons who shaped this city, so that Krishna Coniq contributes to Khar even while it’s being built.”
By combining construction infrastructure with public art, the project positions the development as part of the cultural landscape of Mumbai rather than simply another commercial property.
Building a Connection Before Opening
Krishna Coniq’s approach reflects its broader ambition to establish itself as a future landmark in Mumbai’s luxury retail and lifestyle segment. The development is seeking to build that identity not only through its eventual architecture and commercial offering, but also through its association with the city’s history and cultural memory.
For Khar, the installation adds a creative layer to a neighbourhood undergoing continued development and transformation.
By turning scaffolding into a tribute to Mumbai’s cultural figures, Krishna Coniq is effectively using the construction phase itself as an opportunity to engage with the city and its residents before the destination officially opens.
Source: Adgully
