November 04, 2025: Once known for its crowded lanes and bargain markets, Mumbai’s Linking Road is transforming into one of the city’s most sought-after real estate corridors — with land rates now reaching Rs 1 lakh per sq ft. Stretching four kilometres between Bandra and Santacruz, the road is drawing comparisons to London’s Oxford Street and New York’s Fifth Avenue, as global luxury brands and A-list investors rush to secure prime space.
According to a Times of India report, the frenzy hit new heights when Mohit Kamboj, founder of Aspect Realty and former BJP functionary, bought a 14-flat Brindaban Society in Santacruz West for nearly Rs 170 crore. “It’s not a redevelopment,” said Kamboj. “We paid each member Rs 12 crore for their 1,500-sq-ft flats — that’s Rs 85,000 a sq ft, well above the current market rate of Rs 60,000.” Residents were also allowed to stay rent-free for six months.
Aspect Realty, in partnership with JSW Realty, plans to convert three acres on Linking Road into a mixed-use project with a mall, luxury residences, and commercial spaces. The firm has already acquired or negotiated 156 apartments across 14 societies, representing investments of nearly Rs1,600 crore. Smaller 1,000-sq-ft homes fetched around Rs 8.5 crore each.
“This entire stretch is turning into Mumbai’s Oxford Street,” said architect Reza Kabul, who has multiple projects in the area. “Big brands want visibility here — and they’re ready to pay premium.”
Celebrities too are joining the spree — John Abraham purchased a Rs 75-crore bungalow here in 2024, while Salman Khan owns a four-storey commercial property worth ₹120 crore. With retail rentals crossing Rs 800 per sq ft, experts like Anuj Puri of ANAROCK Group say developers are chasing Linking Road’s “commercial upside,” which now outpaces even luxury housing.
Source: The Economic Times
