Godrej Properties has gifted a free apartment to a family from Nerul to mark a major milestone of selling 1,00,000 homes across India. The symbolic gesture was made as part of the developer’s campaign celebrating the achievement.
The beneficiaries, the Naina family — Priyanka and Shyam Kumar Naina along with their children — have been allotted a home at Godrej City Panvel, a large township development located in Panvel on the outskirts of Mumbai.
The initiative is part of the company’s campaign titled “Laakhon Mein Ek”, launched to commemorate the milestone of reaching its 100,000th homebuyer. According to the developer, the Naina family was selected from among its existing customers through an internal process as a gesture of appreciation rather than through a public contest or lottery.
“This moment is a celebration of the trust, belief and shared dreams of one lakh families,” said Pirojsha Godrej, executive chairperson of Godrej Properties. “Every key we hand over is a story of hope and every community we build reflects India’s evolving aspirations.”
For the Naina family, the announcement came as an unexpected development after years of planning to buy a home. “When we first heard the news, it took time to sink in. After 10 years of saving, this gesture opens doors we didn’t imagine possible,” Priyanka and Shyam Kumar Naina said in a statement. They added that the opportunity would allow their children to grow up in a planned township environment.
The Mumbai-based developer, part of the Godrej Industries Group, said the campaign is intended to recognise the role of customers in the company’s expansion across major residential markets in India.
In recent years, Godrej Properties has remained among the most active developers in the country. In FY25, the company retained its position as India’s largest developer by the value of residential sales achieved.
The company also noted that all of its projects are developed as green-certified properties, aligning with its focus on sustainable urban development and environmentally responsible construction practices.
Source: Business Standard
